Do you think Marketing is an art ? Think Again !!
Marketing is a term that is most often misunderstood. When ne thinks of marketing one imagines a sales executive dressed in prim and proper formal attire with a necktie, or a lady dressed in a formal sari with a sling bag on her shoulder, going door to door trying to sell a product. Sometimes marketing is misunderstood to mean advertising. However Marketing is not just selling, not just advertising, but it is a whole aspect which starts when a of products or service is being conceptualised, includes market research, identifying the potential customer segment to target, promoting a product/service that might still not have been launched in the market, promoting and selling the finished entity and then keeping the customers engaged so that more word-of-mouth selling, up-selling or cross-selling can be done. Therefore, as long as there is a product or service this phase, called marketing, in the life of a product, never ceases. While a few aspects of mark...